Increasing the Visibility of Black-owned Small Businesses
Consumers care more than ever about making sure their purchase decisions represent their values, especially younger generations. Ninety percent of Gen Zers believe companies should address racial equality, according to a 2021 McKinsey study.
While younger consumers recognize the importance of spending consciously to support entrepreneurs and minority merchants, it’s not always easy for customers to find Black-owned small businesses to patronize. However, directories and Google’s Black-owned business designation on business profile cards make them easier to identify.
Our SGBC business directory increases the visibility of Black-owned small businesses in our area and helps conscious consumers connect with minority-owned brands. If you’re a Black business owner, it’s worthwhile to BECOME A MEMBER in order to list your company on our site to help new customers find your company or support your organization's mission.